During business operations, entrepreneurs/business owners often encounter challenges which are sometimes out of their scope. Consequently, there arises a need to outsource an expert or a more knowledgeable entrepreneur who will provide advice to alleviate inherent challenges. Counseling is a guided process of self-discovery, which could also be described as ‘coaching’. The counselor helps a client to identify challenges, opportunities and resources, define options and select a course of action. However, small business owners cannot afford to access commercial expertise. Besides own staff, SIDO will use experienced entrepreneurs by way of knowledge, skills and attitude transfer to continuously guide other business owners for success and stability of their businesses.